Careers at Clinisupplies

Senior Brand Manager - Continence & Urology

Harrow – Northwest London

Reporting to: Head of Brand

Department: Marketing

Location: Harrow – Northwest London

Company Information

Established in 2000, Clinisupplies is a UK based medical devices company specialising in the manufacturing and marketing of products for the primary and secondary healthcare sectors.

Mission

To enhance quality of life and provide peace of mind

Vision

To establish a global footprint in healthcare by 2020, enabling our innovations to benefit people today and in the future

Values

  • Passion – to strive to better understand people’s needs
  • Respect – to always act with honesty and integrity
  • Ambition – to innovate and make real change in healthcare
  • Positive attitude – to have a positive attitude in all that we do

What do we stand for?

Same on outcomes. Better on price

At Clinisupplies, we want to make a difference in healthcare. That means understanding our customers’ needs and delivering on their biggest priorities. We recognise that the NHS needs to offer quality of care and save money – that’s why Clinisupplies offers products that are designed to deliver value to customers.

With a strong focus on Continence & Urology, Wound & Skin care, our products and services are developed to assist clinicians and patients, with practical solutions that provide high quality outcomes at an exceptional price.

Role summary

We are looking to employ a Senior Brand Manager or Brand Manager to support our growing Marketing team.

This role is responsible for the Continence and Urology portfolio, driving the growth of the brands and brand equity, and ensuring all aspects of the product pipeline – from Manufacturing to Market – are successfully managed to support the achievement of business priorities.

Personality profile

We are looking to offer this role to an ambitious, creative and self-motivated professional who can work effectively as part of a team to deliver exceptional customer value and achieve business results.

If you consider yourself someone who has some, or all, of the traits listed below, this role could be just what you’re looking for. You are/have:

  • A proactive individual who can self-manage and prioritise their time and responsibilities – you are also a flexible team player who can adapt when needs change
  • Well-organised with creative initiative, have a passion for finding new ways of doing things and are a strong implementer who enjoys making things happen
  • See and shape the future, leading important decisions for the organisation based on available data and intelligence, showing inner confidence to take risks and learn from experience
  • Good concentration and focus – you are not easily distracted and when under pressure to deliver, you can get the job done to a high standard
  • Willing to share ideas early in development and are open to feedback to help optimise – you are also not defensive when receiving feedback or alternative suggestions
  • An ability to see ahead and keep the ‘big picture’ in mind, as well as having an eye for detail
  • A clear communicator – you can listen and speak confidently and sensitively to others in a variety of settings and are comfortable talking to and building relationships with new people
  • Able to assimilate complex information into a cohesive, concise and persuasive message for multiple stakeholders – most importantly, senior management – and have confidence addressing impromptu questions about your work
  • Open to constructively challengingothers – and your Line Manager – with questions and innovative suggestions on strategic direction, future growth opportunities and relevant targets
  • Able to effectively evaluate and balance your needs as an individual or department, with the needs of the organisation as a whole
  • Driven by the core mission, vision and values of the organisation

Role responsibilities

A summary of key areas of responsibility is as follows:

Brand management, strategy development and the marketing mix:

  • Critically analysethe brand(s) in the therapy area, highlight the strengths and weaknesses in the current strategic priorities and the portfolio of products, recommending and leading changes in direction that improve customer satisfaction, drive target achievement and maximise profitability
  • Proactively track trends in the market and competitor activity, collating all relevant intelligence and research to support the delivery of a differentiated brand strategy and the taking advantage of new sales opportunities
  • Take responsibility for creating a brand area marketing plan that ensures all elements of the marketing mixare fully utilised to deliver the brand area’s full potential
  • Play a key role in the development of the NPD pipeline and lead the end-to-end implementation of new innovations and line extensions to enable the organisation to expand its portfolio and access new markets
  • Create innovative and enduring messaging for each brand that (a) customers can identify with, and (b) aligns with the company’smissionand vision,resulting in market-leading loyalty and improving market share
  • Construct highly effective, user-friendly, customer-focused marketing materials, tools and exhibition spaces that showcase the brand personalityand support the sales function and the customer journey
  • Continuously seek out new marketing opportunities to support additional business growth and new ways of working to drive efficiency creation
  • Be the single point-of-contact for all product related queries, proactively supporting the field-based teams and Customer Services department with campaign execution, ongoing portfolio management and troubleshooting

Leadership, stakeholder management and communication

  • Be the ‘face of the brand’ externally, by establishing and growing professional relationships with key customers and thought-leaders to gather information that ensures that the brand area and the organisation remains customer-led in its pursuit of value delivery
  • Lead and champion the therapy/brand area internally,ensuring company-wide understanding of the brand,brand messaging and its importance to the achievement of business goals
  • Clearly and effectively present and communicate the brand area marketing plan and strategy to senior leaders, sales and nursing teams at internal meetings and Conferences, as well as through other communication channels
  • Develop and sustain strong working relationships and dialogue with all stakeholders and relevant departments to gather valuable insights and ensure the commercial objectives of the brand area are clearly understood and supported proactively across the organisation
  • Work closely with the Head of Marketing, Marketing Director and the Marketing team to creatively challenge the status-quo, look for new opportunities to support additional growth and drive efficiency in all areas of Marketing (e.g. campaigns, customer acquisition, internal functions, etc.)
  • Lead and deliver key marketing projectsfrom inception to implementation, persuasively influencing decision-makers and ensuring buy-in from project team members
  • Manage relationships with external agencies

Operational management

  • Successfully support the management of all aspects of the brand through the supply chain, from manufacturing to customer delivery
  • Play a key role, alongside Operations, in the sourcing ofsuppliers and the manufacturing processfornew products in the brand area, ensuring all elements of the final product specification and its distribution align with the company values and the brand personality
  • Lead the production of an accurate forecast of volume and sales for the brand,with regular reviews to ensure that Operations and Marketing are aligned and ready to deliver on the sales opportunity on-time and in-full
  • Develop a close working relationship with Operations to support objective achievement and delivering optimal stock management, avoiding excess stock holding and/or backorders
  • Set, monitor and analyse the delivery of strategic KPIs, regularly reviewing performance vs. target and evaluating activities designed to support objective achievement, recommending changes in focus if required
  • Build and manage a realistic and ambitious budget with Head of Brand for activities that will support the delivery of the organisation’s financial KPIs
  • Establish and/or maintain tools to ensure the smooth running of the product portfolio across Marketing and other business functions

Skills, qualifications and experience

As a well-established Brand Manager (or similar), you will have plenty of hands-on commercial experience having successfully led and implemented a variety of Marketing initiatives. You will have achieved your objectives using your passion and creativity to persuasively influence decision-making up and down the organisation, based on a detailed understanding of the opportunities in the market and your ability to analyse and condense data (both quantitative and qualitative) into strong plans.

Essential:

  • Demonstrable knowledge of healthcare industry, NHS environment and structure
  • Marketing experience in healthcare industry
  • Experience working with and utilising the full marketing mix
  • Strong numerical and analytical ability
  • Excellent communication, interpersonal and stakeholder management skills – including strong presentation and language skills
  • Advanced IT skills and experience – particularly MS Office (Powerpoint and Excel)

Desirable:

  • Degree (or equivalent) in Business Studies or Marketing
  • CIM Diploma in Professional Marketing (or equivalent)
  • Experience in medical devices industry (e.g. Urology, Continence, etc.)
  • Sales experience and/or in-depth knowledge of the sales process and the demands on a field-based Sales or Key Account Manager
  • Project management experience – including successful implementation whilst leading multiple stakeholders internally and externally

Previous experience in a similar role within a similar industry area is preferred.

CliniSupplies is dedicated to the continuous development of our employees and offer excellent career prospects for the strong candidate. We offer an attractive benefits package including 26 days holiday (increasing with service) plus bank holidays, pension, profit related pay, life assurance and personal accident insurance.

Clinisupplies Limited is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

If you are interested in this position, please forward your CV to recruitment@clinisupplies.co.uk

Please note that in addition to the interviews there will be assessments as part of our recruitment and selection process.